GameAnalytics: 7 things to expect in 2022

Where is my crystal ball?

1. AR games will grow. GA specialists think that recent Niantic investments will help with it.

2. Metaverse hype will slow down.

3. NFT will stay, but the technology needs a killer app. Currently, an ordinary gamer just can’t jump into blockchain gaming.

4. Privacy control will cause more restrictions. There is a high probability, that Google will show its own privacy-related solution similar to what Apple did in 2021.

5. There will be more social features in games.

6. More real-life brands will turn their faces to games.

7. Header-bidding will kill the Waterfall model in marketing.

Source