AR games will grow. GA specialists think that recent Niantic investments will help with it.
Metaverse hype will slow down.
NFT will stay, but the technology needs a killer app. Currently, an ordinary gamer just can’t jump into blockchain gaming.
Privacy control will cause more restrictions. There is a high probability, that Google will show its own privacy-related solution similar to what Apple did in 2021.
There will be more social features in games.
More real-life brands will turn their faces to games.
Header-bidding will kill the Waterfall model in marketing.
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