GameAnalytics: Benchmarks in Mobile Games for Q1’24
Retention, sessions time & number of sessions to which you can reference your games.
GameAnalytics studied over 10,000 projects using their analytics. Each game was launched in at least 3 regions. The projects had 2.7 billion MAU. All figures were collected in the first quarter of 2024.
Retention Benchmark - Top 25% of Projects
The median D1 Retention across all markets and projects (not just the top 25%) is 22.91%; D7 Retention is 4.2%; and D28 Retention is 0.85%. Below, top-25% of projects in the market are covered.
North America leads in engagement rates on days 1, 7, and 28.
Europe leads in short-term retention for casual projects.
In the Middle East, users favor classic (as defined by GameAnalytics) games such as board, card, and word games. They lead in Retention rates on days 1, 7, and 28. However, casual and mid-core projects show lower figures than in North America and Europe.
Classic games, when considering all regions, do not have the best D1 Retention; but they excel over other categories in D7 and D28 Retention.
In Asia, Retention rates are generally lower than in other regions across all genres and days. This is likely due to high competition.
Puzzle games show the highest D7 Retention among all other genres.
Session Time Benchmarks
Here, all projects in the market are considered. The top 25% of projects, the median, and the bottom 25% are taken into account.
The median session time across all regions is 4 minutes 45 seconds.
In North America, the highest session times are for casino and multiplayer projects.
Game sessions in Europe are above the average for other regions.
The leader in session time, considering the top 25% of projects, is card games. However, the median session time is still higher for casino games.
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Most players in the Middle East play games for no more than 5 minutes per session. Leading genres are casino and mobile adaptations of board games.
Asian players also enjoy casino games as much as in other regions. However, most genres do not show more than 5 minutes per session when considering median values.
Session Count Benchmarks
The methodology is similar to the above - the top 25% and bottom 25% of projects, as well as the median value, are considered.
On average, users across all regions have 4-5 sessions per day.
In all regions, classic games (board, card, casino, etc.) have more sessions than other genres.
In North America, players typically have 3-5 sessions per day. The highest median values are for board and card games.
In Europe, word games have the highest number of sessions, reaching up to 7 per day.
The number of sessions in games in the Middle East is higher than in other regions. Leading genres are puzzles and word games.
In Asia, there are no significant statistical anomalies. The number of sessions in games is on par with other markets.
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