GameAnalytics: Key Roblox & Games for Roblox metrics in 2023
The platform is massive, but single games do have a different retention & monetization numbers from what we've got used on Mobile & PC/Console markets.
The GameAnalytics report analyzed thousands of projects that use the company's analytics tools. Among the selected projects, 60 have more than 10 million MAU, and 300 have more than 1 million MAU. In total, over 4 billion game sessions were analyzed.
❗️It is important to note that the selection does not include projects that do not use their analytics. Therefore, the data likely excludes projects from small or inexperienced developers.
▫️47% of Roblox players play on both mobile devices and PC. 37% play only on PC. 12% - only on mobile devices. Consoles accounted for just 1% in 2023.
❗️Official Roblox reports indicate that 78% of users play on mobile devices.
50% of players play games in Roblox at least twice a day. A quarter of players play up to 3 times a day. 5% of users engage in 5.7 sessions per day.
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❗️Roblox previously reported that the average user spends 2.4 hours in the game per day.
4.2% of users spend Robux (in-game currency) in games. According to GameAnalytics, more than half of Roblox users spend less than $1 per year in games (this does not include user-generated content or cosmetic items from the marketplace).
Benchmarks in Games
In half of the games, the average session length does not exceed 6 minutes. For the top 5% of games, it is approximately 30 minutes per session.
In the top 5% of projects, users return more than 3.5 times a day. In the top 25%, users return at least 2 times a day.
It is difficult for Roblox games to retain their audience. Only 12-15% of users return after the first day. The situation is not much better even for top games. For all the analyzed projects, even the best ones, Retention D90 (90-day retention) is less than 1%.
The top 5% of games earn $7 per year per player. But more than half report that a single player brings them $0.50 per year.