GameAnalytics: Mobile and PC Game Benchmarks in 2026 - sponsored by PWN Games
Retention & Playtime benchmarks, that's useful to know if you're working on Mobile/PC titles (whether they're new or already in operation).
Mobile Benchmarks
The company analyzed data from 16,262 games using GameAnalytics. iOS and Android figures are combined.
All titles in the sample have at least 1,000 MAU.
Retention
❗️GameAnalytics provides aggregated figures across all genres.
D1 Retention in 2025 declined compared to 2024.
Top 25% games have a D1 Retention just above 30%. The top 10% are already at 40%.
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The top 1% of titles can reach D1 Retention of 64-68%.
By country, the highest D1 Retention is, as usual, in North America, Europe, and Oceania.
Median D7 Retention across the industry is just under 4%.
The top 25% sit in the 6-7% range.
The top 10% reaches 11-12%.
The top 1% posts D7 Retention figures above 25%, sometimes reaching 28%.
D7 Retention broadly follows the same pattern as D1. Worth highlighting is how dramatically top 10% products differ from the median: the gap is sometimes more than 3x.
Median D30 Retention is 0.69%- 0.79%, which is usually insufficient for healthy product operations.
The top 25% comes in at around 1.6%- 1.8%.
The top 1% reaches 13-15% D30 Retention. These are typically the titles that generate serious revenue.
Engagement
Player activity is broadly stable throughout the week. Each weekday accounts for 13-14% of weekly playtime. On weekends, that figure rises to 15.92% (Saturday) and 15.93% (Sunday). There is a difference, but not a dramatic one.
Top 25% games see 22-24 minutes of daily play. Top 10% titles see 40-42 minutes.
The top 1% exceeds 94 minutes of daily playtime per user.
From a playtime perspective, regional figures diverge significantly from retention patterns. Africa, for instance, shows the highest playtime.
For session length, the top 25% titles average around 5.2 minutes per session. The top 10% reaches 8 minutes.
The top 1% sees around 22 minutes per session.
The regional breakdown shows very different consumption patterns. Europe favors longer sessions, while Africa, the Middle East, and South America tend toward shorter ones.
Top 25% titles see 5.3-5.7 sessions per day. Top 10% reaches around 9.6.
The top 1% averages around 14 sessions per day. Guest experts in the GameAnalytics report note that the best titles capture a disproportionately large share of player time relative to other games.
The regional session count breakdown broadly confirms the point about differing player preferences across regions.
PC Benchmarks
GameAnalytics analyzed 3,582 games with at least 100 MAU during the analyzed periods.
Retention
In absolute terms, D1 Retention on PC is lower than on mobile. Top 25% games sit at 15-16%.
Among the leaders (top 1%), the figures are comparable to mobile: D1 Retention at 50-60%.
The chart shows how dramatically top games differ from the rest of the market on D7 Retention. The top 1% sits above 20%. Even the top 10% is roughly half that.
Top 10% titles have a D30 Retention of around 2.5%.
The top 1% reaches 10%, though the chart shows this metric declined over the course of 2025.
Playtime
Median daily playtime for PC titles in 2025 was 32-33 minutes.
Top 25% titles reach 70 minutes per day. Top 10% reaches 120 minutes.
A word from our sponsor
Still paying for impressions and clicks that never convert? Advertise your PC game with PWN Games! With our CPA model, you only pay when a player installs, engages, or pays. 250+ PC games promoted, 42M+ players acquired, 10 years in the business. Trusted by top PC game publishers worldwide.
The top 1% sees 300+ minutes per day.
Median session length on PC is 18 minutes. Top 25% titles often exceed 30 minutes.
The top 1% regularly exceeds 100 minutes per session.
Median daily session count on PC is 1.65-1.7. The top 10% is nearly double that, reaching 3 sessions per day.
The top 1% reaches 7-10 daily sessions.
❗️Given the session lengths, it’s not entirely clear how 7-10 sessions per day fit into a normal day.
The median DAU/MAU ratio was 4-5% in 2025.
Top 10% titles often exceed 13-15%, reflecting more frequent player returns.
The top 1% sits just below 40%.
In 2025, the median game with GameAnalytics SDK installed attracted between 600 and 900 new players per month.
The top 10% differs dramatically, bringing in over 20,000 new players per month.
The top 1% is in a different league entirely: 400,000-500,000 new players per month.