GameAnalytics: Mobile gaming benchmarks in 2025
A lot of numbers which you can use for benchmarking.
The report is based on data from 11,600 gaming applications across 9 regions on 2 platforms (iOS and Android) in 16 different genres. The MAU of all projects used for the report exceeds 1.48 billion.
Retention Benchmarks
❗️The report uses classic, not Rolling Retention.
By the end of 2024, the average D1 Retention for the top 25% of games ranges from 26.48% to 27.69%. This is worse than the 2023 results (28-29%). For the least successful 25% of projects, D1 Retention is at 10-11.5%.
On iOS, the top 25% of projects have a higher average D1 Retention - 31-33% compared to 25-27% on Android.
The median D7 Retention across all projects ranges from 3.42% to 3.94%. This is, again, lower than the 2023 results (4-5%). For the top 25% of projects, this indicator is at 7-8%, while for the weakest 25% of projects, it barely reaches 1.5%.
75% of projects have a D28 Retention lower than 3%.
Playtime Benchmarks
The median daily playtime across all games in 2024 is 22 minutes. However, for the top 2% of projects, this figure can reach 4 hours.
Projects like Roblox contribute significantly to the overall playtime. The Guardian notes that Australian children aged 4 to 18 spent an average of 137 minutes per day on Roblox.
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Session Length Benchmarks
In 2024, the average session length for the top 25% of projects in the market was 8-9 minutes. The median is 5-6 minutes.
Session Count Benchmarks
On average, a player has 4 sessions per day. Android players have more sessions than iOS users - the opposite of the Retention figures.
Midcore projects have the highest number of sessions per day - 6-7.
Regional retention benchmarks
The highest average D1-D7-D28 Retention indicators are in the Middle East - 22.64%, 4.91%, and 1.49%, respectively. Europe and Oceania also show good figures.
User retention is worst in Africa and Asia.
Regional playtime benchmarks
The highest average playtime - contrary to the Retention figures - is in Africa, at 26.85 minutes. The situation is worst in Asia - from 21-22 minutes.
Regional session length benchmarks
The longest average session length is in Oceania - 6.85 minutes. The lowest are in Africa and Asia (around 5 minutes).
Regional session count benchmarks
The highest number of sessions is in Africa (5.45 per day) and in Middle Eastern countries (4.71 per day). The lowest is in North America (3.67 sessions per day).
Genre Benchmarks
Arcade games lead among genres in short-term (D1 Retention) retention. However, they have problems with long-term retention.
The best genres for medium and long-term retention are board games, card games, puzzles, and casino games.
Interestingly, multiplayer projects are leaders only in session length. But they are far from the leading genres in both overall playtime and number of sessions.
