GameDiscoverCo: E3 conferences conversion into Steam wishlists
Now you can check if it worth it.
Small shows like Indie Live Expo or Wholesome Direct could convert into 250 - 1,500 wishlists on the day of the showcase.
Mid-size events (Day of the Devs; PC Gaming Show partly) could bring the developer 3,000 - 7,000 wishlists.
Appearance at the big shows like Microsoft & Bethesda E3 conference could result in 15,000 - 50,000 wishlists.
The author points, that numbers are approximate. Plus, for the sustained series with a fanbase they might differ a lot.
On average, 29% of users, added the game to the wishlist, are buying it. 13% doing it within the first week; another 13% buying the game within the first year. 3% of users are buying the gamer after a year from the release.