GameDiscoverCo: People are spending less on games on Steam
While average prices are staying the same; median prices dropped since late-2023.
The analysis is based on the top 50 new games on Steam from February 2023 to October 2025. It looks at first-month sales, both in units sold and total revenue.
The inflation of prices is a tricky subject, which is correctly stated by GameDiscoverCo. Though, have a look at September’25 Steam charts - you won’t see any title in $25-55 section!
Top 50 by units sold
The average price of games in the top 50 changed only slightly, from $21.80 to $21.41 (-2%). This means the average price of new Steam hits has fallen by about 2% over roughly 2.5 years.
The median price dropped much more significantly, from $19.50 to $15.64 (-20%). In other words, the share of cheaper games in total sales has increased over the past couple of years.
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Top 50 by revenue
The average price of projects in the top 50 by revenue declined by 2%, from $26.20 in February 2023 to $25.76 in October 2025. This mirrors the trend seen in the top 50 by units sold.
When looking at the median price by revenue, the decline remains but is smaller: prices fell from $23.70 to $20.35 (-14%).
GameDiscoverCo links these changes to the growing number of popular low-priced projects in the $5–15 range. According to the analysts, the median price began to decline in late 2023; before that, it had remained stable.
In the AA segment, with projects priced between $25 and $60, it is becoming harder to compete. Pressure comes both from big-budget AAA releases and from cheap, viral indie games. In addition, the discounted back catalog of older titles is affecting this segment.