GameDiscoverCo: Where Steam and PlayStation audiences are in 2024
21% of the Steam active audience is from China. Surprise, huh?
Simon Carless from GameDiscoverCo decided to track from which countries people played on Steam and PlayStation over the last 2 weeks (from January 16, 2024, to January 30, 2024).
There is a hypothesis that this figure more realistically reflects the distribution of the active audience by country and excludes those who play occasionally.
Steam Statistics
21% of the audience on Steam is from China. This is 71% more than in the study that examined all players on the platform.
These figures could have been influenced by the release of Palworld, 36.4% of which audience is from China.
The second largest audience is from the USA (13.6%); in third place is Russia (8.7%).
PlayStation Statistics
31.7% of the audience on PlayStation over the past two weeks is from the USA.
Following are France (5.5%), the United Kingdom (5.3%), and surprisingly, Brazil (5.3%).
There is also a large audience in Hong Kong (3.6% of the total - possibly due to "gray" shipments of consoles to China) and Turkey (2.52% of the total audience - most likely due to the overflow of the audience from Russia).
It is also interesting that Arab countries account for 5.4% of the entire PlayStation audience. The value of the region for Sony is increasing.