GameRefinery & Liftoff: Social Casino Market in 2021
The genre made a bundle during the last 12 months.
Social Casino titles in the US earned about $1B for the last year only in the US.
The average CPI is $7.21. On Android the traffic is cheaper (about $5), on iOS it’s twice as higher.
The average 7 Day ROAS is 11.12%; 30 Day ROAS - 25.18%. It’s interesting, that compared to 30 Day, the Android traffic is more reasonable to buy.
The lowest CPI’s are in the LATAM region ($1.43). But the Day 30 ROAS there is only 15.81%. Users cost less but pay significantly worse.
The most popular feature in top-100 Social Casinos is collectible albums. Special side-modes and piggy bank features are next.