GameRefinery: How Halloween events helped downloads and revenue of mobile titles
Quick overview of Haloween impact on different major titles.
Diablo Immortal
Hallow’s Wake event helped to spike the revenue at the moment. However, it didn’t help to change the overall trend of declining revenue of the title.
Mario Kart World Tour
Halloween Tour helped get 2x more IAP revenue on launch day. Moreover, after the launch, the overall revenue was higher than before the event despite the usual inflation effect.
Gran Saga
The Mirage Nightmare event helped the game to get 400%+ revenue at the launch. The trend normalized only in the first days of November, after which an additional event was launched, that helped to increase the revenue.
More about updates can be found in the GameRefinery material.