GameRefinery: Key mobile game updates in the US, China, and Japan in July 2023
Diablo Immortal, Monopoly GO, Stumble Guys, PUBG Mobile & other games collaborations and releases of July.
USA
Diablo Immortal introduced a new character class - Blood Knight. Downloads surged by 400% after the update, but revenue remained unchanged, as the character isn't sold for money.
In Monopoly GO, the first event - Baking Partners - was launched in July, leading to a doubled revenue since its start.
Stumble Guys launched an event based on the "Barbie" movie.
PUBG Mobile initiated a collaboration with Dragon Ball, nearly a year after the announcement.
Japan
The Pokemon Company launched Pokemon Sleep, an app for sleep tracking with collecting elements. The app claimed the top spot for downloads in Japan, and Pokemon Go featured a thematic event.
Dragon Ball Legends introduced a new character (Super Saiyan God SS Vegito), resulting in a 2000% revenue surge on the day of release.
China
Justice Online ranked third in revenue and second in downloads in the country.