Social features and communities are playing a more significant role in Match-3 games. During the last year, those features were implemented in 30% more projects in top-100 Match-3.
Retention & engagement becoming more & more important in the post-IDFA era.
Many developers started to integrate special recurring events with unlimited lives for a limited time as a reward.
The popularity of special game modes is increasing.
Season Pass implementation is growing significantly. The feature is currently used by 30% of top Match-3 games.