GameRefinery: Mobile Games Monetization trends (June 2022)
Do you have gacha or Battle Pass yet?
Battle Passes are one of the most popular monetization features in F2P games. It’s used in 60% of top-20% top-grossing mobile titles in the US (iOS).
One of the key factors of success is that battle passes can be integrated without interfering with the core gameplay. Battle passes also are improving retention and working fine with other monetization elements.
In-game shops with gacha-mechanics are even more popular than battle passes. Especially in Japan, where they are implemented in 93% of mobile games from top-20% by revenue.
Gacha-mechanics are evolving consistently. The latest trends are increased transparency of getting the prize conditions & co-op gachas.
Traditional IAP are still widely used in games.