GamesIndustry.biz & IIDEA: The Video Game Industry and Market of Italy in 2022
Insights into Italy's Gaming Landscape: industry, market, and audience Trends in 2022.
Industry
84% of companies are working on games for PC; 54% - on mobile projects; 38% - on console games.
In Italy, only 22% of gaming companies earn more than €500,000 per year. 26% fall within the range of €100,000 to €500,000. The rest earn less.
In 2022, Italy had over 2,400 employees in the gaming industry. This is a 50% increase compared to 2021.
24% of the workforce in Italy's gaming industry are women.
Market
11.5 million games were sold in Italy on PC and consoles in 2022. There was no growth compared to 2021.
As of July 2023, the Italian market shows a 4% growth compared to the previous year. Already, 5.8 million games have been sold.
€287 million was spent on consoles in 2022, 10% less than in 2021.
In 2023, the situation looks much better - console sales have grown by 104%. PS5 sales have soared by 283% compared to the previous year. However, Nintendo Switch sales have fallen by 8%, and Xbox Series S|X sales by 23%.
Audience
14.2 million Italians (32% of the population) played games in 2022. 81% of them were over 18 years old.
The average age of gamers in Italy is 30 years.
42% of Italian gamers are women.
Top Games
FIFA 23 - the leading game in Italy in 2022. It remains in second place in 2023, slightly behind Hogwarts Legacy. FIFA 22 takes the third spot.
In between them in 2022, on the second spot, was Call of Duty: Modern Warfare II.