Gaming in Turkey: The Turkish gaming market fell hard by 47.9% in 2022 in dollars
But the number of players is increasing.
The market
The overall market size is $625M, which is 47.9% lower than the year before. The main reason for it is a lira devaluation.
The mobile gaming market generated $275M of revenue (-55.64% YoY); PC - $175M (-41.67% YoY); consoles - same $175M (-37.5% YoY).
81% of the adult population of Turkey is playing mobile games. The ration of female and male mobile players is almost equal - 49% to 51%. Of group ages, mobile players are divided as follows - 14-29 years (37%); 30-49 years (44%); 50-65 years (19%).
The number of gamers increased in 2022 to 44M. 42M of them are playing on mobile devices. 25M are playing on PC, and around 15M are on consoles.
Investment
The number of gaming startups in Turkey in 2022 decreased by 2 times - from 121 companies in 2021 to 63 in 2022.
However, 23 investment deals with an overall size of $424.7M were done in Turkey in 2022. It’s 2 times higher than in 2021 in dollars.