Gaming in Turkey: Turkish Gaming Market in 2023
The market fell in USD prices; but grew in domestic currency.
The population of Türkiye grew to 85.37 million people in 2023. The gender split between males and females is equal.
74.36 million Turkish residents are active internet users.
Localization is important for Turkish users. The country ranks 66th out of 113 countries in English proficiency.
Music plays a significant role in the lives of Turkish gamers. Therefore, collaborations with local artists are an opportunity to capture the audience.
Habits of Turkish Mobile Gamers
Most players are between the ages of 18 and 35.
27% of mobile gamers spend 1 to 2 hours a day on mobile games; 20% spend 2 to 4 hours; the same percentage spend 1 hour a day.
The main motivation for Turkish players is relaxation and stress relief.
The top revenue-generating genres among Turkish users are strategy, RPG, Battle Royale, and MOBA. Hyper-casual projects lead in downloads.
Turkish Gaming Market
The volume of the Turkish market in 2023 amounted to $580 million. There are 47 million gamers in the country. The market fell in dollar terms compared to last year, but grew by 34.46% in local currency (Turkish lira). This was influenced by inflation.
Mobile games dominate in Türkiye.
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Due to the unstable currency exchange rate, many platforms (Prime Gaming, PS Plus, Xbox Game Pass) have switched their prices to USD.
In 2023, 40 investment deals were made in Türkiye. However, the number of investments in startups decreased significantly, and there were no exits.