GfK Entertainment: Activision and EA are UK leaders in sales during the Christmas
FIFA and Call of Duty - that's what people need.
From 1984 games published by EA 13 times reached first place by sales in the UK. 9 times it was FIFA games.
Activision achieved such an honor 10 times, 9 of which were accomplished with the Call of Duty series.
During the last 20 years, EA and Activision's hegemony in Christmas was broken 4 times. Ubisoft, Take-Two Interactive, and Bethesda did it.