GfK: Largest game franchises in the UK market
FIFA, Call of Duty, and Mario are three pillars on which the UK market stands.
For the last 27 years, which data is collected, those franchises earned £12.7B.
The leader is FIFA which had 50 projects released in the last 27 years.
Second place by popularity belongs to Call of Duty with 32 games within the last 20 years. The peak of physical game sales was in the Call of Duty: Black Ops and Call of Duty: Modern Warfare 3 era.
The third place is taken by Mario. Leaders by sales are Mario Kart Wii, Mario Kart 8 и New Super Mario Bros. 109 Mario games were released since 1995.
GTA is in fourth place. GTA V is responsible for 40% of all physical sales of the series in the UK.
Licensed-base games (WWE, F1, PGA Tour, LEGO, Star Wars, FIFA) earned more than £2.8 in the last 27 years.