IDC: Global AR/VR Device Shipments Plummeted by 67.4% YoY in Q1 2024
People do prefer reality to virtual replacement?
According to estimates by Telecoms outlet, around 300,000 devices were shipped in Q1’24.
❗️It’s important to note that these figures refer to shipments, meaning that these devices still need to be sold by the stores.
The average price of AR/VR devices has risen to over $1,000, driven by the release of the Apple Vision Pro and Meta Quest 3.
However, IDC analysts believe that prices for devices will decrease in the future.
Meta remained the segment leader (with 37.2% of the market), followed by Apple in second place, despite not having the most successful launch (with 17% of the market). Bytedance (11.9%), DPVR, and HTC are slowly increasing their market shares, while Sony, on the contrary, is actively losing ground.
IDC believes that device shipments will return to growth this year, with a volume increase of 7.5% in 2024 compared to 2023. The company expects an average annual growth rate of 43.9% from 2024 to 2028.