IIDEA: Italian gaming market in 2020
The country's gaming industry is thriving with more successful game companies compared to previous years.
IIDEA has published large 87 pages report about the Italian game industry. Key insights:
There are 16,7 million gamers in Italy - it’s 38% of the whole population. Market annual turnover - €2,179 billion.
82% of revenue comes from software; 18% - from hardware.
Surprisingly, but Italy is the console-first country. Consoles responsible for 43% of the revenue; PC games are accounted for 33% and mobile projects generated only 23% of all money.
84% of games bought in 2020 were in digital format.
PC and Console games sales increased by 32,7% in 2020.
62% of children between the age of 11 to 14 play video games on their mobile phones.
There are about 160 gaming studios in Italy right now with more than 1,600 people working in the industry.
The gaming industry in Italy is growing. 73% of studios are working for more than 4 years. One-third of Italian companies have more than 10 employees.
Companies with >€500,000 revenue per year increased from 2018 - there are 26% now compared to 17% 3 years ago.