inMobi & Tenjin: Ad Monetization in Games report (October 2022)

Android is the leader in both ad revenue & ad impressions.

• Android is responsible for 56% of ads revenue and 65% of impressions.

• In October 2022 compared to the previous month eCPM on Android became lower by 2%, ad revenue increased by 5% and ad impressions jumped by 9%.

iOS

• The US, Japan, the UK, China & Canada are leaders in ad revenue on iOS.

• 80% of iOS revenue came from banners. Interstitials (8%) and video ads (7%) are next.

• 71% of ad revenue on iOS came from banners, 21% - from interstitials, and 5% - from Rewarded Video.

Android

• The US, Japan, Brazil, the UK, and Germany are top countries by ad revenue on Android.

• 75% of impressions on Android are from banners, 9% from video, and 8% from interstitials.

• Android ad revenue is as follows: 61% - banners, 23% - interstitials, 8% - rewarded video.

Source