Ipsos & Video Games Europe: How children spend money in Games
€39 per month - that's the average spend of gamer parents on in-game items.
Ipsos conducted a survey of 2,808 parents (or guardians) on the subject of how children spend money in games. The research is relevant to Europe.
76% of parents claim that their children do not purchase anything in games. 18% say they make purchases, and 7% are unsure.
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On average, parents spend €39 per month on in-game purchases for their children in 2023. This is €6 more than in 2020, and Ipsos believes this figure corresponds to inflation.
The majority of children (64%) spend between €1 and €20 per month on in-game purchases.
The most popular purchases (34%) are those that affect the gameplay. Cosmetic purchases come next. It turns out that loot boxes are not as interesting to children.
89% of parents monitor their children's spending on games. Half of them have agreements regarding spending levels. 38% require seeking their permission, and 23% impose spending limits.
