Kadokawa ASCII Research Laboratories: The Japanese Gaming Market Grew in 2023
PC adoption in the Japanese market increases.
Sales of gaming consoles in Japan grew by 27.5% year-on-year in 2023. This growth was driven by increased sales of both the PlayStation 5 and the Nintendo Switch (despite being near the end of its lifecycle).
Console game sales also increased. However, the most significant growth was seen in PC games, which rose by 24.9%.
Revenue from mobile games fell by 0.7% in 2023. But due to the strength of the PC/console segment, overall sales of gaming content for the year increased by 3.9%.
The number of active gamers in Japan grew by 2.8% in 2023, reaching 55.5 million people. The number of mobile gamers increased by 10%, while console gamers grew by 4%.
❗️It’s important to note that the increase in mobile gamers may be due to users playing on an additional platform.