Layer Licensing: IP Collaborations in Games in recent years

Console games are trailing behind when it comes to the different IP collaborations.

Layer Licensing has launched a tool to track collaborations in games and share statistics about them. Data has been collected since May 2023, accounting for 171 collaborations in 122 games using 152 IPs.

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• Out of the total volume of collaborations, 71% were in mobile games, 70% in PC games, and 41% in console games.

❗️If a collaboration was in a game available on multiple platforms, it was counted for each platform.

• The most popular genres for IP collaborations are RPGs (20%), shooters (16%), and Simulation games (10%; this category includes Minecraft and Roblox).

• Collaborations are least common in adventure and arcade games.

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• Movie and TV IPs are the most frequently featured in games (22%). Following are anime and comics (21%) and collaborations with other games (17%).

• Collaborations with musicians make up 6% of the total number of collaborations, and those with luxury and fashion brands account for 3%.