Leak: Xbox Series S is three times more popular than Xbox Series X
A low entry point strategy works. But is it good for Microsoft?
We continue to examine Microsoft's leak. The leaked data is dated 2022.
74.8% of the Xbox Series audience bought the lower-end console, Xbox Series S.
This means that the audience for the Xbox Series X is 25.2%.
In July of this year, Microsoft reported 21 million consoles sold. If the distribution has remained the same, Xbox Series X sales now are around 5-6 million.
❗️ If this figure is correct, the sales gap between PS5 and Xbox Series is becoming even more substantial. The gaming consumption model for Xbox Series S players differs from that of "core gamers" who purchase PS5 and Xbox Series X. They buy new releases less often, and use discounts and subscriptions more frequently.