LoopMe: 80% of mobile gamers are not fully engaged while playing
How do they name themselves? Gaius Julius Caesar!
The company surveyed 18 thousand of people from the US (6,192), the UK (5,468), and Singapore (6,680) about their gaming habits.
On average, 62% of users are playing mobile games.
Women, on average, are playing more often. 65% of players in mentioned markets play at least twice daily.
38% of gamers spend 1-2 hours per day on games—other 38% - spend at least 2 hours per day.
Only 1 of 5 gamers are fully engaged while playing mobile games. Others are doing different activities.
The majority (43%) are watching TV as a secondary activity. 18% are listening to music. 15% are checking social networks. 4% are listening to podcasts.