Mariusz Gąsiewski (Google): Mobile Market in the first 3 quarters of 2024
And some gaming vs. non-gaming apps performance comparison inside.
Mariusz often shares insights into the mobile market on his LinkedIn page.
Overall gaming market situation
Revenue on iOS has been growing since the beginning of the year. Although the growth rate has slowed to 7% per month, the positive trend has continued since mid-2023.
At the same time, revenue growth on Android is struggling. Periods of slight growth are followed by periods of slight decline. Overall, game revenue on Android has remained at the same level throughout 2024.
As for downloads, the situation is more clear-cut. On Android, there is a consistent decline in downloads that has been ongoing since early 2023. On iOS, audience growth is in the negative zone, but there are signs of a potential increase.
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Gaming Apps vs. Non-Gaming Apps
Non-gaming apps are seeing revenue growth on both iOS and Android.
Downloads on iOS are slightly decreasing, while on Android, they are growing.
Many in the industry are discussing how non-gaming apps are taking revenue away from games. The share of non-gaming app revenue has been steadily increasing over the past four years. However, the share of downloads has not grown as significantly over the same period.
It's hard to say whether the growth of non-gaming app revenue is hurting games. But it is clear that non-gaming apps are growing faster than the gaming market.