Marvel Snap has reached the $100M revenue mark
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Marvel Snap has reached the $100M revenue mark
Second Dinner's magic.
AppMagic shows that as of today, the game has earned $104.3 million.
The majority of the revenue comes from the United States ($64.3 million), South Korea ($4.1 million), and Canada ($3.5 million).
Since its release, the game has been downloaded 22.7 million times. 24% of all installations are from the United States, 11% from Brazil, and 8% from Indonesia.
No other mobile card game has earned more in 2023. From January 1 to August 29, the game earned $73 million.
Among other genre leaders are Yu-Gi-Oh! Master Duel ($33.4 million), Yu-Gi-Oh! Duel Links ($21.8 million), Magic: The Gathering Arena ($19.6 million), and Hearthstone ($18.6 million). All figures are from the beginning of the year.
The developers of Marvel Snap have been actively working on monetization since the game's release. After its launch, many gaming industry professionals noted that the game had a "soft" monetization strategy. There is a good article on this topic by Deconstructor of Fun.
One of the best GDC performances is also dedicated to Marvel Snap. In it, Ben Brode (founder of Second Dinner) talks about the game's design decisions. You can watch it here.