Midia Research: Gamers watch games more than they play them
It might be easier to turn on the streaming platform than the game.
The survey included players from the USA, Canada, UK, Germany, France, Sweden, Brazil, South Korea, and Australia.
Gamers spend about 7.4 hours per week playing games.
However, they spend 8.5 hours per week watching game-related video content on YouTube and Twitch.
At least once a month, 24% of PC/console gamers watch videos about games. Paying users watch more content about games - among them, 48% have watched gaming content at least once in the last month. This may be because they are generally more engaged.
Interesting! Are you able to see whether it’s a minority of players spending massive amounts of time watching as opposed to the averages showing more hours watched than played? The fact that less than half of respondents said they’d watched gaming in the past month makes me suspect that. There’s probably a long tail of people who don’t play a lot and don’t watch versus some people who are really into it.