MIDiA Research: Most PC and Console gamers prefer single-player games
Though, online games generate the majority of revenue.
The company surveyed 9,000 gamers in the second quarter of 2023 across the U.S., U.K., Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.
On average, 53% of gamers prefer single-player games.
There is a noticeable correlation: the younger the gamer, the more likely they are to play multiplayer games (especially online PvP). The older the gamer, the greater their interest in single-player games.
My takeaway thoughts ..
1. turn based or at least non twitch reflext pvp games are underserved
2. non-fps coop is underserved
3. single player games with high replayability are underserved
4. single player games need better monetization