Moloco: Post-IDFA Mobile Game Advertising Costs
CPIs are increasing. Especially in core genres.
Casual Games
The average CPI in casual games on iOS fell down by 38% since the iOS 14.6 release. On Android, it increased by 16%.
Important to mention, that from the release of iOS 14.5 to iOS 14.6, CPI in casual games on iOS increased by 20%, and by 97% on Android.
Dynamics (Casual Games):
iOS: CPI increased by 20% after the iOS 14.5 release. Felt down by 38% after the iOS 14.6 release.
Android: CPI increased by 97% after the iOS 14.5 release. Increased additionally by 16% after the iOS 14.6 release.
Core Games
CPI in core games on iOS increased by 78% since the iOS 14.6 release. On Android, there is also a growth - by 36%.
From the release of iOS 14.5 upon to iOS 14.6 release, there was an increase in CPI too. On iOS - by 10%, on Android - by 67%.
Dynamics (Core Games):
iOS: CPI increased by 10% after the iOS 14.5 release. Additionally increased by 78% after the iOS 14.6 release.
Android: CPI increased by 67% after the iOS 14.5 release. Additionally increased by 36% after the iOS 14.6 release.