Monopoly GO: $1 Billion Later
Checking numbers of a hit game from Scopely and comparing them with Dice Dreams.
Scopely has announced that MONOPOLY GO! has generated over $1 billion and has become the largest mobile launch of 2023. Let's look at the data and compare it with Dice Dreams.
MONOPOLY GO! also reached the milestone of 100 million installations on Sunday.
Revenue and Downloads
AppMagic recorded $446 million in revenue after taxes and commissions. In this case, the analytical service accounted for 3/4 of the revenue, around $745 million Gross. In terms of downloads, there are 94 million users.
At data.ai, revenue figures are slightly more accurate - $513 million after taxes and commissions, roughly $855 million Gross.
The revenue growth trend for the game has significantly slowed down. Most likely, the game has passed the stage of rapid growth. Scopely reports that the project currently earns $200 million in monthly revenue.
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70% of the project's total revenue comes from the United States, 5% from the United Kingdom, and 3% each from Germany, Australia, Canada, and France.
Downloads are distributed somewhat differently. The U.S. accounts for 32% of the total volume, followed by Italy (7%), Malaysia (5%), Italy (5%), and the United Kingdom (5%).
Scopely actively supports the game through the UA. On average, there are 1.3 free users per paying user.
In-game Users
D1 Retention on both platforms is around 50%; D7 is 21-24% (slightly higher on Google Play); D30 is 12-15%. Analytical services often miss with these metrics, so they should be treated with skepticism.
Men and women in the game are equally split - 50% each.
Players over 45 years old make up 45% of the entire audience. The combination of mechanics and a familiar IP worked well.
What about Dice Dreams?
Monopoly GO! is often compared to Dice Dreams. Let's see how both projects fare in comparison.
The total revenue of Dice Dreams is currently at $160 million (after deducting taxes and store commissions) - roughly $266 million Gross. The game's monthly revenue (after deducting taxes and commissions) is currently at $11.7 million - the project is growing quite actively. However, in terms of revenue volume, Dice Dreams is not a competitor to Monopoly GO!
The revenue distribution by countries for Dice Dreams and Monopoly GO! is similar. The majority is in the U.S., followed by the UK, Canada, and European countries.
Over its lifetime (Dice Dreams was launched in mid-2020), the game has been downloaded 30 million times. The game has much lower acquisition volumes compared to Monopoly GO!, although the k-factor (the ratio between paying and organic users) is similar.
In Dice Dreams, the audience aged 25 to 44 dominates, accounting for almost 56%. It can be assumed that this demographic is less engaged and tends to spend less compared to older players.
The games are very similar to each other, and despite a significant time advantage, Dice Dreams is far behind the competitors. Several factors played a role:
A perfect synergy between IP and mechanics in Monopoly GO! Users know what to expect from the game even before launch, and it lives up to expectations.
Scopely's marketing expertise and the ability to operate with significantly larger budgets than Superplay.
Stronger monetization. Revenue per Download (RpD) for Monopoly GO! is already higher than for Dice Dreams, even though the project is not yet a year old. Perhaps this is due to the different audiences that the projects have managed to capture.
Product quality - especially the feel of the dice and rewards - is higher in Monopoly GO! However, this is very subjective.
I think it'll be interesting to see the comparison with Coin Master in terms of revenues and profits, especially considering that Monopoly Go! expenses include the IP license fee.