Monthly Audience of WeChat Mini Games Reached 500M Users
Despite the volume, the platform is still growing.
The MAU of WeChat mini-games reached half a billion people. It was not specified in which month this milestone was reached or how long it has been maintained.
The total audience of the platform currently exceeds one billion people.
55% of the audience are male. 85% of players are over 24 years old.
In 2023, 240 games earned more than $1 million per quarter.
The platform hosts over 400,000 developers. 80% of the teams have fewer than 30 people.