Naavik & Wooga: There are too few LGBTQ+ characters in mobile casual puzzles
Wooga makes the difference.
In top-50 casual puzzles, only 20% of main characters are BIPOC (Black, Indigenous, and People of Color) representatives. And only 4% of them are lead characters.
80% of lead characters in such projects are women. If we’re talking about supportive characters, then women representative drops to 36%.
In 40% of top-50 mobile casual puzzles no BIPOC people at all.
Only 1% of characters in top-50 casual puzzles can be identified as LGBTQ+.
In Switchcraft from Wooga (who have ordered the research) - equal representation of men and women. Moreover, 63% of characters are BIPOC. 38% (up to 50% due to freedom of choice of the sexual orientation of Bailey Ward) of characters are LGBTQ+ representatives.