Newzoo: 10 trends in Gaming of 2023
Adjust your strategy to this.
More AA/AAA developers will turn to the GAAS model.
Microsoft & Activision Blizzard deal will happen, but regulators’ supervision of gaming companies will increase.
Hybrid monetization options will come to the PC & Console market (including ads).
The number & size of M&A deals in 2023 will decline.
The semiconductor shortage will go off and consoles will be more available.
UA for Mobile will be more complex. Hypercasual games will experience the most challenging times.
Cloud Gaming companies will invest in PaaS (Platforms as a Service) - in this format, every device (TV or TV Box) may become a gaming console.
The gaming industry will start to apply AI instruments. However, full AI automatization is far away.
VR gaming will continue to grow but will remain niche.
Gaming in cars might become a new segment. BMW announced a partnership with an AirConsole; Tesla integrated Steam; GeForce Now announced an agreement with Hyundai, BYD, and Polestar.