Newzoo: 20% of the Xbox audience played Call of Duty: Warzone & Fortnite last month
Xbox Game Pass helps game developers to reach a new audience.
Call of Duty: Warzone was played by 21.3% of the whole Xbox audience. Fortnite has a little bit less - 20.9%. But if we’re talking about retention, the latter is best every day (from D1 to D28).
18% of Xbox users have played Minecraft last month; Back 4 Blood has 17.2% of the audience (thanks to Xbox Game Pass), GTA V has 16.5%.
Xbox Game Pass really helps to boost the audience that is playing your game. After adding Bethesda games to the catalog, numbers changed in the following way:
Skyrim's audience increased from 2.4% in February to 4.1% in March.
Fallout 4 audience increased from 0.9% in February to 3% in March.
DOOM Eternal audience increased from 1.4% in February to 3% in March.
Prey's audience increased from 0.1% in February to 1.8% in March.
It’s worth to mention, that new users have shown great retention and long gaming sessions.
Outer Wilds developers managed to invite a huge audience to the game thanks to Xbox Game Pass. They even managed to return it with the release of the DLC, reaching almost the same numbers they had when the game was launched in the Xbox Game Pass.