Newzoo: About Finnish Gamers & Gaming Market
Insights of the homeland of Supercell, Rovio, and many other great game developers.
By the end of 2020, 2.8M gamers lived in Finland.
The gaming market size is about $435M.
86% of users are playing on mobile devices, 77% are using PC, 76% playing on consoles. Male audiences prefer PC & Console to mobile, while 93% of females using mobile as the primary gaming device.
69% of those, who are paying for in-apps in games, made purchases in the last 6 months. Women are more tend to buy in-game currency than men.
Candy Crush Saga, Grand Theft Auto, Minecraft & Call of Duty are the most popular franchises in Finland.