The US gaming market is $41.1B of revenue and 190M of players.
Games are a big part of US citizens of all ages. On average, 21% of free time online-active population spend on games. Only broadcast television watching is ahead - 23%.
The younger the generation, the more it plays. The US population in age from 10 to 20 years spend in games 26% of their free time; segment from 21 to 35 years - 25%; from 36 to 50 years - 21% of free time.
60% of users are playing games to relax and unwind. 48% - to fill free time. 40% - to escape the real-life routine.
The most popular franchises in the US are Candy Crush (39% of users played it last half a year), Call of Duty (36%), Mario (35%), Minecraft (32%), Fortnite (32%).
The US gamers prefer, in general, realistic visual style in a fantasy setting.
84% of players regularly eat and drink while playing.