Newzoo: American Player Portrait in 2022
There is still room for growth.
72% of the US population is playing games.
A lot (44% of the population) are not only playing but also watching gaming content.
52% of gamers are men, 47% are women, and 1% are non-binary people (or other).
The majority of players are between the age of 21-35 - there are 35% of them. Next are groups of 10-20 years (26%), 36-50 (25%), and 51-65 (13%).
The main players’ motivations to play are to socialize, have fun & action & achieve something.
48% of gamers are playing on mobile devices, 39% on consoles, and 27% on the PC. On average, players are spending 5 hours per week gaming on mobile devices and PC, while on consoles - 6 hours per week. This data are covering the last 6 months.
49% of American players are payers.
Fortnite, Call of Duty Modern Warfare / Warzone & GTA V are leaders in the US on PC and consoles by MAU.
The most popular genres by MAU in the US are Shooters, Adventure games & Battle Royale titles.