Newzoo & Carry1st: The number of Sub-Saharian Africa users increased by 2.4x times in 6 years
"Africa is the future of gaming", - Carry1st CEO and co-founder Cordel Robbin-Coker.
South Africa is the largest Sub-Saharian Africa market by gaming revenue with $290M.
Nigeria is responsible for $185M; Ghana - for $42M; Kenya - for $38M; Ethiopia - for $35M.
In South Africa, about 40% of the overall population plays games. In Ghana (27%), Nigeria (23%), Kenya (22%), and Ethiopia (13%) this percentage is much lower.
From 2017 the number of gamers in Sub-Saharian Africa increased from 77M to 186M in 2021.