Newzoo & MAAS: Indian Mobile Gamers Preferences in 2022
It's a $2.2B market, but analytics are forecasting a bright future.
The report is covering only 5 genres from the non-RMG (non-real money gaming) segment. These are Adventure games, Battle Royale, Puzzles, Arcade games, and Racing games. Will cover only them not touching the RMG segment.
The Indian gaming market will reach $2.2B in 2022.
There will be 373M gamers in India by the end of 2022, 91% of them are playing on mobile devices.
62% of Indian mobile gamers are male.
Indian gamers do like games: an opportunity to win; roleplaying; using tactics and strategic moves to win; an opportunity to relax and unwind; an opportunity to build something new; an opportunity to experience adrenalin.
In India the average Retention in midcore titles is follows: D1 - 25%; D7 - 5%; D30 - 1%. In casual/hypercasual products those numbers are: D1 - 30%; D7 - 7%; D30 - 3%.