Newzoo & TikTok: Gamers that use TikTok

The best place to find the young (but not only) audience.

• About 49% of mobile gamers are using TikTok. Stats are based on a survey of 10.8 thousand gamers in 13 countries.

• TikTok users, on average, are playing 36% more, than those who are not using an app. They’re also installing 50% more games, and the conversion rate into payment is higher by 40%.

• TikTok users are playing more game genres. On average, the TikTok-gamer is playing 7.1 different genres. While non-TikTok-gamer is playing only 4.2 genres.

• TikTok-gamers are more tend to socialize. On average, by 70%.

• In the majority of countries, TikTok helps reach the audience, which is hard to reach via other marketing channels.

• About 70% of mobile gamers think, that TikTok game advertisement attracts more attention than ordinary ads.

There are also a lot of market numbers and comments on how to do the marketing on TikTok correctly inside the report. It’s available here.