Newzoo: Brazilian gaming market in 2022
Newzoo: Brazilian gaming market in 2022
It's already in top-5 by users and top-10 by revenue.
There will be 101M players in Brazil by the end of 2022. The market will reach $2.7B (#10 globally).
52% of Brazilian gamers are both playing games, and watching gaming content.
51% of Brazilian gamers are men; 49% are women.
Most Brazilian gamers are between the ages of 21 to 35 years (43%). Age segments of 10-20 (28%), 36-50 (23%), and 51-65 (6%) are next.
60% of gamers played on mobile in the last 6 months. 31% - on consoles. 30% have played on the PC. PC & Console are also winning in the playtime.
Fortnite, Counter-Strike: Global Offensive & GTA V are leaders by MAU in Brazil. Genre-wise, gamers in the country like shooters, adventure games, and sports games.
Only 43% of gamers in Brazil made IAP in the last 6 months. The main motivation was a desire to open additional or get access to the exclusive content.