Newzoo: CoD, Battlefield and Halo players Research
Quick glance at data before games launch in Q4 2021.
Among the surveyed, Call of Duty has the highest unique share of players - 33%. Another 9% are playing only Halo, and 8% - only Battlefield. 21% of respondents are playing all three series.
The majority of the audience of CoD, Halo, and Battlefield is the age from 21 to 35.
Halo has the highest female share - 33%.
Players are choosing Battlefield and Halo for the teamwork and collaboration, while Call of Duty is frequently launched to unwind and relax.
Lack of time is the most popular reason to stop playing Call of Duty. In the meanwhile, lack of content is the most unpopular reason.
However, for Battlefield and Halo, this is a big problem. Interest loss is the most frequent reason why players are leaving the game.