Newzoo: Cross-platform players are spending more time & buying more often in games
More platforms - better engagement.
More than 42 thousand people from different worlds parts participated in the research.
Almost every fourth player has played on three platforms - PC, console, and Mobile - in the last half a year. Newzoo is naming such users as tri-platform players.
The smallest audience is choosing PC & Consoles only without paying attention to Mobile, there are only 6% of such users. 14% are playing only on PC or only on Consoles.
There is a direct correlation between the number of platforms on which the gamer is playing, the amount of time, and the probability of payment.
Among those who are playing on one platform, the paying share is 57%. If the user is playing on two platforms, paying probability is up to 64%. If the user is playing on three platforms, there is an 81% chance that he is paying.
A similar situation is with time. The player that prefers only one platform is spending on average 4.18h per week on games. If the user is playing on two platforms, the amount of time spent increases to 8.18h per week. Tri-platform players are spending 11.13h weekly.
The majority of tri-platform users do prefer consoles (39%). Mobile (30%) and PC (29%) are next.
There is a regional pattern in platform preferences. North American and Western European users prefer consoles; Eastern European - PC; Asian - Mobile devices.
Very interesting data. I have been a console and PC player for years. Never knew that people enjoyed mobile games this much. I always thought they were for casual users versus gamers.