Newzoo: Generations Alpha & Z in Gaming
Generations that are very engaged in gaming.
Generation Alpha is people who were born in 2010 or later. Generation Z are people born between 1995-2009.
Generation Alpha
For Generation Alpha, games are the primary entertainment type. They spend 21% of their free time playing games.
73% of generation representatives played mobile games in last half a year. 41% played on PC, and 46% on consoles. They’re spending 6 hours 49 minutes per week playing games on average.
52% of generation Alpha paid in games in the last 6 months. 33% of the payments happened on mobile devices; 27% on consoles, and 18% on PC.
Generation Z
Games are one of the leading entertainment options for Generation Z too - they’re spending on them 17% of their time. But social networks (23%), series & films (18%) are a little bit ahead by popularity.
69% of Generation Z played mobile games in the last half a year. 42% played on PC; 38% on consoles.
There are 51% of payers among Generation Z. 33% spent money on mobile games; 23% on consoles; 22% - on PC.
General
Socialization, competition, and cooperation are the main interest points for both Generation Z and Alpha.
Both generations are paying for the same things. Opportunities to unblock unique/additional content and personalization are the dominant things players are buying.
93% (Alpha Generation) and 91% (Generation Z) of spent money are spent on IAP purchases.