Newzoo: How people of different ages interact with digital and real worlds

Generation Z is living in both.

All numbers are relevant for the US market. Newzoo conducted research with people from 10 to 50 years old.

• 67% of Generation Z (from 10 to 25 years old) play in both real life (doing sports) and virtual worlds. There are 55% of such people from Millenials, and 48% from Generation X (41-50 years).

• Generation Z (10-25 years) spends about 12.2 hours per week on games.

• Mobile devices are the dominant platform for content consumption. The average person in the US is spending about 4.3 hours per day with a smartphone in their hands. All other devices combined are taking about 3 hours per day.

• People of all ages in the US are spending in games & virtual worlds about 12 hours per week. This amount counts people who are not playing games at all. If we’ll count only gamers, the number will increase to 14.46 hours per week.

• Gaming content is becoming more & more popular outside of the gaming community. TV series, movies, and bloggers are helping it.

• Generation Z (10-25 years) in the US is spending more time playing games than watching TV.

• People in the US are spending on average 4.5 hours per day on passive content consumption (watching or listening to something) and 4.3 hours per day on active (reading, creating something, playing).

• Only 47% of all gaming content consumption in the US is actually playing. The remaining is creating something new, reading about games, watching new content, and listening to podcasts & radio about games.

• People in the US, on average, are spending 6.6 hours per day on digital activities and 2.9 hours on physical.

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