Newzoo: How Women play Games in 2024
45% of all gamers are female.
72% of all female online population play games. For males, this figure is 81%.
45% of all gamers are female. Half of these women actively spend money on games.
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36% of women who play games consider themselves gamers.
Only 23% of female consider themselves hardcore gamers. The majority (44%) identify as casual players.
There is a correlation based on the platform used. Among women who play on mobile devices, more identify as casual players. On PCs and consoles, both women and men more often identify as midcore and hardcore gamers.
44% of female gamers play games exclusively on mobile devices. Among men, only 27% play exclusively on mobile devices.
Only 18% of women play sports games, even though this genre is the 4th most popular among men.