9 out of 10 top-downloaded mobile games in 2021 on the App Store were based on IP. The only title that is not is Soccer Super Star.
Paying users are downloading IP-based titles 2.84 times more than games based on original IP.
In the US 3 mobile games in 2021 from the top 20 by revenue (App Store) were based on game IPs.
In Japan, 12 mobile games in 2021 from the top 20 by revenue (App Store) have been using IP. 4 of them used non-gaming IPs, 8 - gaming IPs.
In China, the same amount of mobile games in 2021 from the top 20 by revenue (App Store) used IPs - 12. But 4 of them were gaming and 8 - were non-gaming.
The three IPs that bring the most downloads is from Marvel, Cartoon Network, and Disney original IPs.
Most revenue-generating IPs are Umamusume: Pretty Derby, Marvel, and Romance of the Three Kingdoms.
Newzoo covers Marvel Strike Force and Umamusume: Pretty Derby case studies and the material; also showing Tilting Point, Bandai Namco Entertainment & GREE Entertainment's approach to the IP-based titles.