Newzoo: Japanese gamers behavior overview
Some numbers of the third gaming market in the world.
The gaming industry of Japan is third in the world despite the relatively small amount of gamers (75.6M). Its revenue is $22.1B.
Japanese gamers are fans of RPG games. On average, they’re playing them twice as more, than in the rest of the world.
The fantasy setting is the most appealing one to Japanese gamers.
Japanese gamers are playing shooters on consoles less, than in other countries. On average, 23% of gamers played it last half a year (versus 31% in the world).
38% of Japanese gamers prefer anime art style. However, the next popular answer is “I don’t care”, which answered 37% of respondents.
50% of Japanese gamers answered that they’re playing games to unwind, 49% - to fill time, 45% are playing because they’re interested in the storyline.
Japanese gamers do like single-player games. On a whole range of platforms.